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Content Strategist in a black dress walking down a stairway in an ancient galactic library. The text reads "Abby Ruffier Design & content" in a futuristic font

Organic Search is a Moving Target

As soon as you get comfortable with SEO, the stakes change. It used to be all about the right keywords, but now the first page of Google is more competitive than ever. If you’re looking to get more traffic, more leads, and more sales, a good SEO strategy based on the latest industry standards and tools, and a holistic approach, I’m your girl. I have charted my course as an adept SEO strategist, consistently driving transformative growth for brands across diverse industries. With a steadfast commitment to staying at the forefront of the ever-evolving digital landscape, I have mastered the art of optimizing online visibility, driving organic traffic, and propelling businesses to the summit of their potential.

Content is still king! Even with the rise of AI writing tools a human touch remains valuable. Content that is fresh, accurate, speaks to the user in your brand voice and serves as an opportunity for great internal links not only help your rankings now, but for updates to come. Crafting compelling narratives that resonate with both search engines and human audiences is a cornerstone of my passion. I enjoy breathing life into data-driven content that captivates readers while amplifying a brand’s online authority. Check out my portfolio for writing samples.

It’s still Important! But in a different way. Understanding user intent and entity relationships will be a huge factor in your organic search success. By leveraging advanced tools like SEMRush, Ahrefs I can help you find the keywords your customers are searching, and what their intention is while searching.

If your business is targeting specific locations, a well mapped out local strategy is key!
From making sure you’re on all the right directories, managing a business profile on Google, Bing, Yelp, etc. as well as making sure your happy clients are leaving good reviews.Check out my Local SEO specific site for more guidance.

Even if you have great content, your traffic can be hindered by the technical nuances of SEO. From on-page optimizations that enhance user experience to meticulous site audits that uncover hidden potentials, I feel confident that I can help discover opportunities to improve your site’s performance.

Check out some example SEO Audits;

Need to understand how to best organize your content for search engines and users? I can perform a detailed audit and perform redirects where needed.

My experience in data interpretation allows me to dissect analytics with precision, understanding trends, identifying growth opportunities, and making informed decisions that steer campaigns toward triumphant success.

My Favorite Tools

Woman in a retro cafe with a neon sign that reads Abby Ruffier Design in Neon Lights
  • SEMrush
  • AHrefs
  • Jasper.AI
  • Google Sheets
  • Google Search Console
  • Google Analytics
  • Hubspot
  • ClickUp
  •  Grammerly
  • Midjourney
  • Ideogram.io
  • Gemini.ai
  • Octopus.io
  • Rankmath
  • Smush
  • Google Site Kit
  • WP Avada
  • Elementor
  • WPMDU hub

Content Writing Samples

Let's Talk About Your Content STrategy Today!